List of products by brand Whirlpool

Whirlpool Company

We’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.

We’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that we have become the world’s leading kitchen and laundry appliance company. We’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.

Whirlpool

Vision

Be the best kitchen and laundry company, in constant pursuit of improving life at home.

Mission

Earn trust and create demand for our brands in a digital world.

Values

Our values in Whirlpool are the driving force behind everything we do. Respect, integrity, inclusion and diversity, teamwork and the spirit of winning propel our teams to excellence. We funnel these values into creating the best consumer appliances, but we also bring them to how we think about the world around us. We care about the communities where we live and work, so much so that 1 in 3 employees volunteer. As a company that is both global and local, we are committed to taking care of our neighborhoods and the planet. Reducing the amount of water and energy that our products use, designing zero waste to landfill manufacturing plants, and using solar and wind to help power our facilities are all part of our responsibility to conserve the earth’s resources. Having a strong purpose behind everything we do keeps our people, products, and services focused on improving lives.